Got invited to give a short talk recently at a Programmatic AdTech conference. Gave me a chance to expand the notion of “programmatic” from advertising to marketing, and show how this can be done at low-cost with current marketing technologies.
Here’s the google slides. Feedback and comments appreciated.
![Programmatic Marketing in action 2015](https://www.lyndonwong.com/wp-content/uploads/2015/12/programmatic-marketing-in-action_2015-300x169.png)