Marketing Technology Demystified on Medium

Finally turned my five-slide visual overview of marketing technology into a narrative post on Medium.

“Marketing technology, aka MarTech. Vaguely defined. Famously impenetrable. I attempt to explain it simply…”

Marketing Technology Framework
Marketing Technology Framework

 

Marketing Technology Roots
Marketing Technology Roots

 

Typical SaaS Customer Journeys
Typical SaaS Customer Journeys

 

Marketing Technologies Required
Marketing Technologies Required

 

Sample Marketing Technology Vendors
Sample Marketing Technology Vendors

 

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