Menlo Park, California USA
lyndon_wong[at]yahoo[dot]com
linkedin.com/in/lyndonwong
www.lyndonwong.com
SUMMARY:
Product marketing / management leader in the Internet services and software sector, with a record of successfully bringing new concepts to market.
EXPERIENCE:
Netflix Inc, Director of Product Management (4/08 - 6/09)
- Extended capabilities of this Internet service to deliver an effective and operationally efficient customer experience
- Launched new and improved self-service capabilities for account management and Internet movie streaming
- Deployed new DVD delivery rules to increase customer satisfaction and optimize use of constrained DVD inventory
Yahoo! Inc, Senior Manager, Ad Product Marketing (1/06 - 4/08)
- Incubated and launched Yahoo! Smart Ads, a strategic initiative to deliver dynamically personalized ads, improve the relevance of display advertising and unlock the full value of behavioral and demographic ad targeting data
- Developed the original business case, secured executive approval for initial funding and headcount
- Gained the cooperation of multiple product teams and business units to complete prototype development and validate the impact of the concept in live customer trials
- Surpassed the initiative's first year revenue goal with initial customers in the travel, automotive and retail sectors
- Recruited and led a highly regarded product marketing team of two senior managers and a manager
- Announced Y! Smart Ads on July 2, 2007, attracting global media coverage including in-depth reporting by the New York Times, Wall Street Journal, NPR and CNN
- Recognized with a 2007 Yahoo! Superstar award for successfully bringing the Smart Ad concept to market
Laszlo Systems, Director of Marketing (4/02 - 1/06)
- Led platform marketing efforts for a pioneering rich Internet applications start-up
- Authored the original platform white paper and established key positioning messages for marketing collateral
- Devised innovative online marketing programs that leveraged search engines, specialized landing pages, and social media
- Quadrupled the download rate of the evaluation software, tripled the opt-in registration rate for developer accounts, and transformed the Web channel into a vital source of enterprise sales leads
- Established initial dialogue and cultivated 45% of the company's key reference customers during my tenure, driving over 80% of revenue in a fiscal quarter
- Conceived and launched an online technical support forum with a unique premium fee structure
ExciteAtHome, Product Management (10/98 - 1/02)
- Director, Product Management (10/00 - 1/02)
- Led planning and execution of the business model for the Webshots division, a leading online imaging service
- Managed a nine-person team responsible for product management, support, and content management
- Rallied media sales to meet three successive quarterly revenue targets and bring the business unit to profitability
- Devised and launched a rich media ad product based on advertiser-sponsored image galleries
- Piloted the concept with BMW, and partnered with Media Sales to attract a series of major advertisers including BMW, Unilever, and Infiniti
- Senior Product Manager, (10/98 - 10/00)
- Led teams to define, develop, and launch broadband applications on the @Home subscriber network and on the Excite Web portal
- Launched the Excite Photo Center, an online photo-sharing service. Developed the original market analysis and functional requirements. Led a distributed design, development, marketing, and support team to v1.0 launch and several enhancement releases.
- Launched a software-on-demand premium service into market trials in collaboration with cable MSO and technology partners. Served as an observer on the board of directors of technology partner Arepa
PUBLICATIONS AND SPEAKING ENGAGEMENTS:
Author, "Next Generation Web Applications", Platform White Paper, Laszlo Systems, 2002.
Panelist, "Next Steps for the Online Imaging Market", InfoTrends Digital Imaging 01, Sept 2001.
Panelist, "Dot Coms in the Photo World", PMA 2001, Photo Marketing Association, Feb 2001.
Panelist, "The Evolving Economics of Digital Delivery", Convergence 99, The Carmel Group, Sept 1999.
Panelist, "Bandwidth to Burn" Outlook Symposium, Institute For The Future, Nov 1998.
Author, "Toward an Architecture of Information Systems" , Information Systems Review Vol. III, University of California Regents, 1989.
EDUCATION:
MBA, Anderson School at UCLA
BS Industrial Engineering & Operations Research, University of California, Berkeley