Metamorphosis
Photo by The Jud
Fascinating to witness the Tom Cruise visit to Yahoo spin from an internal speaking engagement into a mass-media event through a chain of digital transformations from employee camera-phones to blogs to network television (see “Inside Edition” coverage using Yahoo employee-posted media). If nothing else, this rapid metamorphosis and associated public debate demonstrates the growing impact of user-generated content. Or, consider it a “Web 2.0” style buzz-marketing stunt. Either way, very impressive :-).