Unusually strong and immediate reaction to my casual tweet this morning. Others must share my plight – we can’t describe what we do without under-playing the impact of this stuff we try to describe ;-).
Got invited to give a short talk recently at a Programmatic AdTech conference. Gave me a chance to expand the notion of “programmatic” from advertising to marketing, and show how this can be done at low-cost with current marketing technologies.
Here’s the google slides. Feedback and comments appreciated.
Marketing technology has grown at an explosive pace over the last five years. I confess it has taken all of me to digest and understand what I could of it. Here’s my first attempt to explain #MarTech in concise terms. While the framework is rooted in SaaS marketing, I hope it offers general insight.
Today, I finally setup WordPress on my personal homepage and imported old posts from my dormant Blogger site. This has been on my to-do list for a long time, but marriage, home ownership and parenthood came along, among other things. So hear I am, quite a few years later!
Yikes, seems i’ve completely ignored my humble blog for well over a year. Ironic, or perhaps expected, that the immediacy and simplicity of twitter tweets and facebook updates pushed blogging to the sidelines for me. Still need this though, as a simple way to test stuff like site instrumentation tags. lyndonwong
Oddly, I just discovered that the White House now has a flickr feed with high-resolution photos available for public viewing and civic use. Duh, of course a social media enabled campaign leads naturally to a social media enabled White House. Our political discourse takes a leap forward permanently (unless the next American President deletes all these social media accounts, or these social media services cease operations).
Wow, elementary school SHOULD be awesome now, assuming kids get to use digital media tools and the Internet to assemble commentaries and reflections with all this great material available for mashup (somehow, I fear we’re not even close to this at the moment).
This is the desk of Zappo’s CEO/founder Tony Hsieh. It may be a humorous jab at old-school images of CEO desks. But maybe it reflects the realities of the modern Internet-enabled organization and executive. Heck, Netflix CEO Reed Hastings doesn’t even have a desk/office/cube… just walks around to his meetings or sits in an empty meeting room with his laptop on the wireless network.
Back around 1991, at the dawn of the interactive media “revolution”, I made a silly vow that the largest video display in my home would always be a computer monitor. The line of reasoning was “everthing worthwhile would emit from a computer screen rather than a television screen”.
Now, 18 years later, the vow seems silly, but I actually kept it, and my thinking proved essentially correct. Because today, the largest and best screen in many of our homes is a flat-panel screen with a multitude of connectors for various video, computing and gaming (e.g. specialized computing) devices. Yeah, we can call it an LCD or plasma TV if we want, but we know it’s much more that that.
So I found it rather odd that this recent New York Times piece on why we no longer need TVs came so close to reaching a similar conclusion, yet unnecessarily backed off at the end.