Got invited to give a short talk recently at a Programmatic AdTech conference. Gave me a chance to expand the notion of “programmatic” from advertising to marketing, and show how this can be done at low-cost with current marketing technologies. Here’s the google slides. Feedback and comments
Finally turned my five-slide visual overview of marketing technology into a narrative post on Medium. “Marketing technology, aka MarTech. Vaguely defined. Famously impenetrable. I attempt to explain it simply…”
Marketing technology has grown at an explosive pace over the last five years. I confess it has taken all of me to digest and understand what I could of it. Here’s my first attempt to explain #MarTech in concise terms.
Today, I finally setup WordPress on my personal homepage and imported old posts from my dormant Blogger site. This has been on my to-do list for a long time, but marriage, home ownership and parenthood came along, among other things. So hear
Yikes, seems i’ve completely ignored my humble blog for well over a year. Ironic, or perhaps expected, that the immediacy and simplicity of twitter tweets and facebook updates pushed blogging to the sidelines for me. Still need this though, as
P060509PS-1245 Originally uploaded by The Official White House Photostream Oddly, I just discovered that the White House now has a flickr feed with high-resolution photos available for public viewing and civic use. Duh, of course a social media enabled campaign
CEO 2.0 This is the desk of Zappo’s CEO/founder Tony Hsieh. It may be a humorous jab at old-school images of CEO desks. But maybe it reflects the realities of the modern Internet-enabled organization and executive. Heck, Netflix CEO Reed
Kent Libbey and Adam Wolff: ShareGrove DEMOgods Kent Libbey and Adam Wolff: ShareGrove DEMOgods Originally uploaded by ShareGrove Well deserved recognition at Demo 09 for a lot of hard work on a very innovative communications app called Sharegrove.
They’re all computer monitors now Back around 1991, at the dawn of the interactive media “revolution”, I made a silly vow that the largest video display in my home would always be a computer monitor. The line of reasoning was
Pre versus post Internet era mindsets Interesting essay by Bruce Schneier in the Wall Street Journal about Barack Obama’s right to use a personal PDA. The essay closes with an astute observation: The Internet is the greatest generation gap since